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| Name |
Fiske, Susan T. |
| Location
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Princeton University |
| Primary Field
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Psychological and Cognitive Sciences |
| Secondary Field
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Social and Political Sciences |
 Election Citation
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Fiske's foundational theories and groundbreaking investigations have made her a guiding force in psychology. She has made seminal contributions to social cognition, person perception, social neuroscience, stereotyping/prejudice, and psychology and the law. Her methods integrate insights from brain imaging to laboratory experiments to representative sample surveys to cultural comparisons. |
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Research Interests
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Fiske investigates social cognition, especially cognitive stereotypes and emotional prejudices, at cultural, interpersonal, and neuro-scientific levels. She is most known for theories and research on how people think about each other: the continuum model of impression formation, the power-as-control theory, the ambivalent sexism theory, prescriptive ageism, and the stereotype content model (SCM). Current SCM work focuses on the two fundamental dimensions of social cognition: other people's apparent warmth/trustworthiness and competence. People use social structure to infer these dimensions (cooperation-competition predicts warmth; status predicts competence). Distinct emotions (pride, disgust, envy, pity) reflect each warmth-x-competence quadrant. Specific behaviors (active and passive help or harm) follow. Her lab currently focuses on SCM's varieties of prejudices: dehumanizing allegedly disgusting homeless people, Schadenfreude toward the enviable rich, as well as paternalistic pity and prescriptive prejudices toward older people, disabled people, and women in traditional roles. Applying the SCM is her just-published The HUMAN Brand: How We Relate to People, Products, and Companies (with Chris Malone, 2013). Focused on social comparison is Envy Up, Scorn Down: How Status Divides Us (2011). With Shelley Taylor, she wrote a classic text: Social Cognition (2013, 4/e) and solo, Social Beings: Core Motives in Social Psychology (2013, 3/e). She edited the Handbook of Social Psychology (2010, 5/e), Social Neuroscience (2011), the Sage Handbook of Social Cognition (2012), Beyond Common Sense: Psychological Science in the Courtroom (2008), and Facing Social Class: How Societal Rank Influences Interaction (2012). |
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