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| Name |
Cialdini, Robert B. |
| Location
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Arizona State University |
| Primary Field
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Psychological and Cognitive Sciences |
| Secondary Field
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Social and Political Sciences |
 Election Citation
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Cialdini's studies have application in everything from picking winners at election polling places to improving recycling and household energy consumption.
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Research Interests
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Robert Cialdini's research interests include the study of human altruism and self-presentation but have been most focused on the processes of persuasion and social influence. The work has prioritized field settings such as suburban neighborhoods, national parks, automobile showrooms, hospital parking structures, election polling places, amusement parks, university dormitories, and hotel guestrooms. Most recently, he has examined how normative messages can be structured to reduce environmentally harmful actions such as littering, failure to recycle, environmental theft, and household energy overconsumption, while employing a variety of communication media (e.g., handbills, signage, door-hangers, mailers, and public service announcements). |
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