Proceedings of the National Academy of Sciences of the United States of America

About the PNAS Member Editor
Name Cialdini, Robert B.
Location Arizona State University
Primary Field Psychological and Cognitive Sciences
Secondary Field Social and Political Sciences
 Election Citation
Cialdini?s studies into social influence and human altruism have earned him the nickname "The Godfather of Influence".
 Research Interests
Robert Cialdini's research interests include the study of human altruism and self-presentation but have been most focused on the processes of persuasion and social influence. The work has prioritized field settings such as suburban neighborhoods, national parks, automobile showrooms, hospital parking structures, election polling places, amusement parks, university dormitories, and hotel guestrooms. Most recently, he has examined how normative messages can be structured to reduce environmentally harmful actions such as littering, failure to recycle, environmental theft, and household energy overconsumption, while employing a variety of communication media (e.g., handbills, signage, door-hangers, mailers, and public service announcements).

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