|  | 
					
						| 
 
	
	
		
			| Name | Akerlof, George A. |  
			| Location | University of California, Berkeley |  
		| Primary Field | Economic Sciences |  
		| Secondary Field | Social and Political Sciences |  
		|  Election Citation |  
			| Akerlof has been a major figure in modern economic analysis. His demonstrations of the implications of imperfect information and other irrationalities in decision-making have had important consequences for understanding the workings of markets and their limits. He is currently probing the role of identity in economic transactions. |  
		|  Research Interests |  
			| My paper in 1970 entitled ""The Market for 'Lemons"" described the role of asymmetric information in market-destroying vicious circles.  For example, in used car markets potential sellers of used cars, with superior information, withhold good cars from the market; buyers react by reducing their willingness to pay; and in turn sellers further reduce the quality of cars put up for sale.  I have also worked on the application of sociology and psychology to the workings of the macroeconomy. I have used it observations from these two fields especially to explain the nature of unemployment and the business cycle, where a small amount of money illusion will make monetary policy effective. I am currently working with Rachel Kranton on the role of identity in economic transactions. Worker identification with organizations reduces the need for monetary incentives as a control device. |  
 |  |  |